Digital Marketing Solutions
We Know only one language - Return on Investment
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Objective
Brand Building
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Category
Online Fashion
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Case study subject
Paid Advertising
Increased ROI by 70% & website traffic by 500%
in 6 months On Website
For A Fashion Label
About the Brand
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The Good American is an online fashion brand selling apparels for women. They are aimed at breaking fashion trends & promoting self-expression through body acceptance. The brand focuses on designing theme-based collections & has a quirky take on it.
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Delivery Overview
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Cratal started working with the brand once they launched their new website back in 2018. A higher product price when compared with industry standards and a niche market was one grave challenge we had to work on. We started running Google Shopping, Facebook & Instagram ad campaigns to generate sales through the website worldwide. We started with selling popular items like jeans and tops to gauge receptiveness in our target group. As ales started pouring in, we kept optimizing the campaigns with all round ecommerce conversion rate optimization support, to increase the average order value of every transaction.
IMPACT
500 % Increase in Traffic 70% increase in ROI
53% Increase in Conversions 20% Increase in AOV
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107% Organic Growth for a Health Brand
