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Search Engine Optimization

SEO Campaign Gaining 10.1k Clicks & 545k Impressions | HUM Nutrition

About the Brand

HUM's mission is simple: to become the best beauty nutrition business in the world. They connect you with a free personal nutritionist and prescribe products that are rooted in science. All this happens online and they deliver personalized vitamins, minerals and botanicals right to your doorstep.



Organic Traffic


Food and Nutrition


Search Engine Optimization

                                              Delivery Overview

  • Hum Nutrition's main objective was increasing their organic traffic and rankings.

  • We did an in-depth analysis of the traffic and identified the keywords with high search volume and a potential to rank higher.

  • Performing optimizations and changes, writing blogs on trending topics, looking into technical SEO and creating backlinks on high DA websites had helped in achieving good traction on the website.

  • We saw an improvement of about 110.48% in the sessions of the last 3 months compared to that of the previous year.
  • Similarly, there is an improvement in the Users and New Users coming to the site with an increase of 80.27% and 107.56% respectively when compared in the same time frame.
  • There is an increase in the average session duration with an improvement of 8.02%.
  • The total number of clicks and impressions have increased from 4.21K to 10.1K and impressions from 127k to 545k.
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