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Search Engine Optimization

SEO Campaign Gaining 10.1k Clicks & 545k Impressions | HUM Nutrition

About the Brand

HUM's mission is simple: to become the best beauty nutrition business in the world. They connect you with a free personal nutritionist and prescribe products that are rooted in science. All this happens online and they deliver personalized vitamins, minerals and botanicals right to your doorstep.

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Objective

Organic Traffic

Category

Food and Nutrition

Ingredients

Search Engine Optimization

                                              Delivery Overview

  • Hum Nutrition's main objective was increasing their organic traffic and rankings.

  • We did an in-depth analysis of the traffic and identified the keywords with high search volume and a potential to rank higher.

  • Performing optimizations and changes, writing blogs on trending topics, looking into technical SEO and creating backlinks on high DA websites had helped in achieving good traction on the website.

IMPACT
  • We saw an improvement of about 110.48% in the sessions of the last 3 months compared to that of the previous year.
  • Similarly, there is an improvement in the Users and New Users coming to the site with an increase of 80.27% and 107.56% respectively when compared in the same time frame.
  • There is an increase in the average session duration with an improvement of 8.02%.
  • The total number of clicks and impressions have increased from 4.21K to 10.1K and impressions from 127k to 545k.
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