ABOUT THE BRAND

In 2016, Pari Choudhary launched 'Bunaai', the much-awaited women's only brand, that has received numerous accolades from its valued customers to date. Established in Jaipur, this ready-to-wear brand has come to be synonymous with versatile yet powerful casual-wear for women. Known for the use of experimental textiles, vibrant prints, and detailed craftsmanship, Bunaai has inspired various brands in India, while constantly evolving and expanding the product line and ruling the hearts of loyal customers.

How we improved traffic by 231% for Bunaai

Objective

Improve Traffic via SEO

GOAL

The client’s website was already pulling a significant amount of branded traffic, however, had no organic traction for primarily two of its core offerings: “Salwar Kameez” and “Lehengas”.

The objectives for their SEO campaign were:

Drive organic traffic for their two key areas.
Leverage bottom-of-the-funnel keywords – with high business potential, to push quality B2B leads.

APPROACH

An initial analysis of their website, industry, and competitive landscape helped us get actionable insights that fueled our on-page and off-page SEO strategy, to get their site to overcome the desired Google top rankings.
Extensive keyword research helped us not only find new, relevant commercial search terms with substantial traffic potential but also a few low-hanging fruits that the site was already doing good for but not dominating the Top 5 positions on Google Page #1.
We prioritised and optimised existing, high-potential site pages, and worked on filling content gaps which involved adding new pages around the target keywords, to give them a better opportunity at meeting the searcher's intent and performing better in Google search.
Made specific technical improvements (from basic on-page and indexation to optimising their site structure and site speed) to their website.
We optimised the backlink profile by running backlink audits and regular hygiene checks – to predominantly identify and reject toxic links, while building new, authoritative ones to power our keyword rankings.

RESULTS

The results of the SEO campaign focused on reaching the audience in the middle and bottom of the funnel:

Page #1 rankings for all the approved 15 ‘Core’ keywords – from having 3 keywords in Google Top 10 results to having all 15 dominating the first page over the period of the campaign. 11 of these ranked in Google Top 5.
Organic was the second-highest trackable source of traffic to the site after Direct and witnessed an uplift of 231.31% in users (November’21 vs. September’19). This growth was primarily across the core target pages.