Delivery Overview

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   For Facebook, we followed a funnel approach :

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• To create the top of the funnel, we created a targeted traffic and video views campaign to create awareness about various locations by showcasing the images in a carousel, short videos & instant experience ads and to garner interest.

• In addition to this, to create a strong purchase intent, we created conversions campaign to target lookalike of their prospects, purchasers and  engagers. The objective over here was to arouse interest in  potential audience and nudging them towards becoming a customer by reinforcing the unique selling proposition through our ad communication and creatives.

• We aggressively retargeted the bottom of the funnel to create a top of the mind recall for them to make an enquiry on the website.

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For Google, we created Search Campaigns based on the location of the villas.

• In each of these campaigns, all the domain keywords were  accumulated and then segregated into root ad groups.

• Later we created custom ads to generate relevancy and therefore get conversions.

• We also created Discovery campaigns and added multiple images for a strong brand recall of the property. These ads were also used  for remarketing purposes.